The Ultimate Guide to Selecting the 14 Industry-Leading Explainer Video Software Solutions for Your Creative Projects

In today’s fast-paced digital landscape, the power of visual storytelling is unparalleled, and explainer videos have become a cornerstone in this arena. They serve as a dynamic medium to break down complex concepts, promote products, or provide educational content in an engaging and easily digestible format. This rise in popularity has spurred the development of a wide range of explainer video software, each offering unique features and capabilities. Our comprehensive guide to the “14 Best Explainer Video Software” is designed to help you cut through the noise and find the perfect tool to bring your visual stories to life.

The world of explainer video software is diverse, ranging from advanced 2D animation explainer video software, which offers detailed and intricate visual capabilities, to more straightforward explainer video apps, designed for quick and easy video creation. The right software can significantly impact the effectiveness of your message, enhancing your ability to communicate with your audience in an impactful way. If you’re involved in course creation, explore this article to discover additional valuable software options.

Our selection covers an array of software options, suited for different needs and expertise levels. We delve into each tool’s key features, usability, and target audience, providing a detailed overview to aid in your decision-making process. Whether you are a professional animator seeking sophisticated animation tools or a business owner looking for a simple yet powerful explainer video app, our list has something for everyone.

6. Create video tutorials

Make explainer videos for software companies.

These videos can be for a company’s customers (in a public-facing knowledge base) or for their employees (in an internal wiki).

Companies will pay for well-scripted, narrated, annotated and edited videos.

— JAACHINMA (@JAACHINMA1) November 15, 2023

With our guide to the best explainer video software, you’re equipped to make an informed choice that aligns with your goals, skill level, and budget, setting the stage for you to create compelling and memorable content. With our updated guide, you’ll acquire the skills to craft e-learning courses seamlessly.

What you’ll find on this page:

• What Is Explainer Video Software? →
• How We Evaluated Explainer Video Software →
• 14 Best Explainer Video Software:
• 1. iSpring Suite →
• 2. Vyond →
• 3. InVideo →
• 4. Synthesia →
• 5. VideoScribe →
• 6. Toonly →
• 7. Animaker →
• 8. Moovly →
• 9. Biteable →
• 10. RawShorts →
• 11. Wideo →
• 12. Simpleshow→
• 13. Camtasia →
• 14. Loom →
• FAQ: How to Choose the Best Explainer Video Software?→
• Conclusion →

What Is Explainer Video Software?

Explainer video software is an innovative digital toolset designed to create concise and engaging videos that simplify and explain complex ideas. These videos are primarily used for explaining products, services, concepts, or ideas in a visually compelling and easily understandable manner. Here’s what sets explainer video software apart:

• Simplification of Complex Ideas: The core purpose is to distill complex information into short, engaging videos that are easy for the audience to understand and remember.
• Versatile Features: These tools offer a range of functionalities, from beginner-friendly drag-and-drop interfaces to advanced features for professional video creators.
• Diverse Content Creation: Capabilities include character animations, voiceovers, motion graphics, text overlays, and interactive elements, allowing for a rich variety of content.
• Customization Options: High-quality software provides extensive customization options, enabling creators to tailor videos to their specific message and audience preferences.

Types of Software

• Traditional Software: Offers detailed control over animations and manual editing for a more hands-on creative process.
• AI-Driven Software: Utilizes artificial intelligence to automate aspects of video production, such as generating animations and syncing voiceovers, for efficiency.
• Rise of Explainer Video Apps: With the advancement of mobile technology, explainer video apps have become popular, offering simplified platforms for creating quality videos on smartphones and tablets.

In summary, explainer video software is a cornerstone in the realm of digital content creation. It empowers businesses, educators, marketers, and content creators to effectively communicate complex messages in an accessible format. Whether for marketing purposes, educational content, or internal communications, the right explainer video software can significantly enhance the way information is conveyed and perceived in the digital world. We also encourage you to explore our article on Learning and Development (L&D) Platforms

How We Evaluated Explainer Video Software

When assessing the vast landscape of explainer video software, our evaluation process was thorough and multifaceted. We aimed to gain a comprehensive understanding of each software’s capabilities, ensuring they meet a diverse range of needs for creating explainer videos. Our methodical approach was akin to evaluating course creation software, involving detailed scrutiny of features, user experience, scalability, and integration capabilities.

Here’s a breakdown of our focused evaluation strategy for the “14 Best Explainer Video Software”:

• Features: We conducted an in-depth analysis of each software’s features. This examination included the range and sophistication of tools available for creating explainer videos, such as animation options, editing capabilities, pre-built templates, and any unique attributes that distinguish the software. Special emphasis was placed on how these features facilitate the creation of engaging and informative explainer videos.
• Price: The cost-effectiveness of each software played a critical role in our evaluation. We scrutinized their pricing models, focusing on affordability and the value offered in return. Factors such as the availability of free versions or trial periods were also considered, as they provide significant leverage for users experimenting with explainer video creation.
• Target Audience: Understanding the primary users each software is designed for was key in our assessment. We examined whether the software is intended for professional video creators, marketers, educators, or casual users. This helped us determine the software’s specialization and versatility, ensuring that our recommendations cater to a wide range of user needs.
• Ratings and Reviews: User feedback is an invaluable resource. We analyzed ratings and reviews from several reputable platforms to gauge overall user satisfaction and identify common strengths or issues. This insight allowed us to understand the practical application and effectiveness of the software from a user’s perspective.
• Overall User Experience: We closely evaluated the overall user experience, which includes ease of use, interface design, and the level of user engagement each software offers. This aspect covered how intuitive and accessible the software is for both beginners and advanced users, as well as the quality of support and resources provided by the developers.

In the subsequent sections, we delve into how each of the “14 Best Explainer Video Software” utilizes these elements to provide unique and effective solutions for explainer video creation. From innovative animation tools to user-friendly interfaces and extensive support systems, each software brings something valuable to the table in the realm of digital storytelling and content creation.

Navigating through this carefully curated collection, it is imperative to spotlight three standout tools that have left a lasting impression, showcasing remarkable features and functionalities that set them apart in the realm of Explainer Video Software.

Here are the selected explainer video software:

1. iSpring Suite — Versatile Explainer Video and E-Learning Tool

iSpring Suite excels in the realm of explainer video creation and e-learning content development. It’s particularly appreciated for its versatile toolset, enabling users to create detailed, interactive explainer videos and educational content with ease. Its standout feature is the seamless PowerPoint integration, which is a boon for educators and professionals accustomed to Microsoft’s presentation tool. The software’s compatibility with Learning Management Systems (LMS) adds to its appeal, ensuring smooth course deployment and effective tracking of learner engagement and progress.

Features

• PowerPoint Integration: iSpring Suite’s seamless integration with PowerPoint allows for the easy transformation of presentations into engaging explainer videos and interactive e-learning courses. This is invaluable for users comfortable with PowerPoint, streamlining the content creation process.
• Interactive Quizzes and Simulations: The inclusion of interactive elements like quizzes and dialogue simulations enriches the learning experience, making it more engaging and effective.
• Extensive Media Library: Offers a rich library of e-learning assets, including characters, backgrounds, and templates, which are essential for creating visually appealing and contextually rich explainer videos.
• Audio/Video Narration Tools: Equipped with narration and audio/video editing tools, it helps in enhancing the explainer videos, making them more dynamic and informative.
• Responsive Content Design: The content created is adaptive and responsive, ensuring optimal viewing across various devices, including desktops, tablets, and smartphones.

Price and Trial Version

• Price: Starting at $770 per year.
• Free Trial: Provides a 14-day free trial.

Why I Like It

• Ease of Use: The integration with PowerPoint and user-friendly interface make it accessible, even for those new to video creation.
• Comprehensive Toolset: The suite offers a wide range of features for creating interactive and engaging explainer videos.

Some Drawbacks

• Learning Curve: There might be a learning curve involved for new users, especially in utilizing the advanced features.
• Pricing: The cost could be a consideration for individual creators or smaller organizations.

User Reviews and Ratings

• Rating by Capterra: 4.6/5
• What users like: Smooth PowerPoint integration, comprehensive feature set.
• What users dislike: Initial complexity of advanced features, price point for some users.

Who Is iSpring Suite Good For

iSpring Suite is well-suited for educators, corporate trainers, and professionals seeking to create high-quality explainer videos and e-learning content. It is particularly advantageous for those familiar with PowerPoint, allowing them to leverage existing skills and materials to produce engaging and informative videos. The tool’s versatility makes it appropriate for a wide range of industries and educational contexts.

View the video tutorial to discover the process of recording a screen video with iSpring Suite.

2. Vyond — Dynamic and Versatile Animation Tool

Vyond sets itself apart in the realm of explainer video software with its dynamic animation capabilities and a user-friendly interface that appeals to both non-designers and professional animators. Its versatility is evident in its ability to cater to a broad range of styles, from contemporary whiteboard animations to classic 2D cartoons. Vyond’s extensive library of assets, including characters, actions, and backgrounds, can be adapted for various industries, making it a versatile tool for different storytelling needs. The software’s automatic lip-sync feature adds a layer of realism to the characters, enhancing the overall quality of the videos.

Features

• Customizable Characters and Scenes: Offers extensive options for character and scene customization, enabling users to create videos that resonate with specific audiences or themes.
• Diverse Animation Styles: Supports multiple animation styles, providing flexibility to create everything from modern whiteboard animations to traditional cartoons.
• Automatic Lip-Sync: Enhances the realism of animations by syncing character lip movements with the voiceover, adding a professional touch.
• Drag-and-Drop Interface: Simplifies the animation process, making it approachable for beginners while retaining the depth required by experienced animators.
• Extensive Asset Library: A rich collection of assets empowers users to craft detailed and contextually relevant animations.
• Voiceover and Sound Effects: Allows for the addition of voiceovers and sound effects, bringing life to animations and increasing engagement.

Price and Trial Version

• Price: Basic plan from $25 per month (billed annually).
• Free Trial: 14-day free trial available.

Why I Like It

• Versatility: Suitable for creating a wide array of video types, from corporate training to marketing videos.
• Ease of Use: Its intuitive interface allows beginners to create high-quality animations without extensive training.

Some Drawbacks

• Limited Customization in Free Version: The free version has limitations in character and asset customization.
• Pricing: The cost can be a barrier for small businesses or individual creators.

User Reviews and Ratings

• Rating by G2: 4.7/5
• What users like: User-friendly interface, versatility in animation styles.
• What users dislike: Cost, limitations in the free version.

Who Is Vyond Good For

Vyond is ideal for a diverse range of users, from small businesses to large corporations, as well as educators and freelancers. Its intuitive design makes it a perfect fit for those new to animation, while its advanced features satisfy the creative demands of experienced animators. Marketing professionals and corporate trainers find Vyond particularly beneficial for creating engaging content that communicates complex ideas in an accessible manner. Its adaptability makes it suitable for a variety of uses, including training, marketing, and educational content creation.

View the video tutorial to understand Vyond: Creating a Video Guide in Vyond.

3. InVideo — User-Friendly Video Editing

InVideo is renowned for its straightforward and effective approach to video creation, making it a favored tool among marketers, social media managers, and small businesses. With its expansive collection of templates and customizable options, InVideo caters to a broad spectrum of video creation needs, from promotional content to social media videos. The platform stands out for its user-friendly interface, allowing users with minimal video editing experience to produce professional-looking videos. InVideo’s unique text-to-video feature is a standout, efficiently converting written content into captivating video formats, thus streamlining the content creation process.

Features

• Pre-Made Templates: InVideo’s extensive library of templates simplifies the video-making process, enabling quick and efficient production for various purposes.
• Text-to-Video Feature: This unique capability allows for the transformation of written content into dynamic video formats, ideal for content marketing and educational purposes.
• Broad Media Library: Access to a wide range of stock images, videos, and music tracks, enriching the content creation experience.
• Custom Branding Options: Facilitates adding custom logos, colors, and fonts, ensuring videos align with brand identity.
• Advanced Editing Tools: Beyond basic editing, InVideo provides tools for more nuanced adjustments, catering to users seeking a higher degree of customization.
• Social Media Integration: Enables seamless sharing and optimization of videos for different social media platforms, enhancing online engagement.

Price and Trial Version

• Price: Start from $20 per month.
• Free Trial: Offers a basic free version with limited features.

Why I Like It

• Ease of Use: The platform is intuitive, making it easy for anyone to start creating videos without prior experience.
• Versatility: Suitable for creating a variety of video types, from promotional content to educational videos.

Some Drawbacks

• Feature Limitations in Free Plan: The free version comes with limited features and branding.
• Video Length Restriction: Some plans have restrictions on the maximum length of videos.

User Reviews and Ratings

• Rating by Capterra: 4.6/5
• What users like: Intuitive interface, wide range of templates.
• What users dislike: Limitations in the free version, restrictions on video length in some plans.

Who Is InVideo Good For

InVideo is particularly well-suited for marketers, content creators, and small business owners. Its ease of use makes it ideal for those without extensive video editing skills but who need to create impactful, high-quality videos for marketing, education, or social media engagement. The platform’s versatility in handling various types of content, from promotional videos to educational pieces, makes it a valuable tool for a wide array of industries, including retail, education, and digital marketing.

Watch the InVideo beginner tutorial video to gain a better understanding.

4. Synthesia — AI-Powered Video Creation

Synthesia stands at the forefront of innovation in explainer video software, harnessing AI technology to produce realistic and engaging videos. Its standout feature is the ability to generate videos from text input, making it an exceptionally efficient tool for creating educational and training content across various languages. The platform’s capability to create custom avatars adds a unique personalization aspect, enhancing brand identity and viewer engagement. Synthesia’s appeal lies in its simplicity and the elimination of the need for traditional filming, which is particularly beneficial for businesses looking to produce content at scale.

Features

• AI Avatars: Offers a diverse range of virtual avatars that serve as engaging presenters in videos, bringing a human touch to AI-generated content.
• Text-to-Video Technology: Efficiently converts written scripts into spoken words by AI avatars, streamlining the video production process and making it accessible to non-video professionals.
• Multilingual Support: Facilitates the creation of videos in multiple languages, making it an ideal tool for global communication and training programs.
• Custom Avatar Creation: Provides the option to create bespoke avatars, offering a unique branding opportunity for businesses and individuals.
• Easy-to-Use Interface: Designed for simplicity, the platform allows users to produce videos quickly without the need for advanced technical skills.
• Scalability: Ideal for large-scale video production, supporting businesses in creating a high volume of content efficiently.

Price and Trial Version

• Price: Plans start from $22 per month.
• Free Trial: Limited free trial available.

Why I Like It

• Innovative Technology: Utilizes AI effectively to create videos, saving time and resources.
• Global Reach: Its multilingual capability makes it suitable for international use.

Some Drawbacks

• Limited Emotional Range in Avatars: The AI avatars may lack the emotional range of human presenters.
• Custom Avatar Cost: Creating custom avatars can be expensive.

User Reviews and Ratings

• Rating by Capterra: 4.7/5
• What users like: Innovative AI technology, ease of use.
• What users dislike: Limited expressiveness of avatars.

Who Is Synthesia Good For

Synthesia is an excellent choice for businesses, educators, and content marketers who require a quick and efficient way to produce multilingual and engaging video content. Its AI-driven approach makes it suitable for those looking to create high-quality videos without traditional video production resources. The platform is particularly beneficial for organizations with a global reach that need to communicate complex ideas in various languages. Additionally, its capacity to produce a large number of videos efficiently makes it a valuable tool for large corporations and content-heavy sectors.

Watch the tutorial video on creating AI-powered video presentations using Synthesia.

5. VideoScribe — Intuitive Whiteboard Animation

VideoScribe specializes in whiteboard animation, a style known for its effectiveness in educational and marketing contexts. The software’s intuitive drag-and-drop interface makes it accessible for beginners, while its comprehensive feature set is capable of satisfying more experienced users. VideoScribe’s strength lies in its ability to create engaging animations that simplify complex messages, making it a popular choice for educators and marketers. The software allows for a high degree of creativity, with customizable canvases and a vast image library, ensuring that each video can be tailored to specific needs and audiences.

Features

• Whiteboard Animation Style: Known for creating engaging hand-drawn animations that capture viewers’ attention and effectively communicate complex ideas.
• Extensive Image Library: A vast collection of images is available to users, allowing for diverse and creative video content.
• Customizable Canvas: Users can set up their animation canvas to suit their specific preferences, giving a unique touch to each video.
• Voiceover Recording: Facilitates the addition of personal voiceovers, adding authenticity and a personal touch to the videos.
• Flexibility in Design: Offers flexibility in animation styles and storytelling, catering to a variety of themes and subjects.
• Ease of Sharing: Videos can be easily shared or exported in multiple formats, making it convenient for various distribution channels.

Price and Trial Version

• Price: Starts from $14 per month.
• Free Trial: 7-day free trial available.

Why I Like It

• User-Friendly: The intuitive interface makes creating animations without prior experience easy.
• Educational Appeal: Particularly effective for educational and instructional videos.

Some Drawbacks

• Image Limitations: Some users may find the image library limiting for more complex concepts.
• Learning Curve: While user-friendly, mastering all features can take some time.

User Reviews and Ratings

• Rating by Capterra: 4.2/5
• What users like: Simplicity of use, effectiveness in educational contexts.
• What users dislike: Limited customizability of images, learning curve for advanced features.

Who Is VideoScribe Good For

VideoScribe is an ideal tool for educators, marketers, and content creators who aim to convey complex information in an easily digestible format. Its user-friendly nature makes it suitable for those new to animation, and its versatile features cater to more experienced creators. The software is particularly effective for creating educational content, marketing materials, and engaging storytelling, making it a valuable asset for schools, marketing departments, and independent content creators.

Watch the video to discover why VideoScribe stands out as the top software choice.

6. Toonly — Simplified Cartoon Animation

Toonly offers a straightforward approach to creating cartoon-style animations, making it an excellent choice for users without prior animation experience. Its user-friendly interface and drag-and-drop functionality allow for the quick creation of engaging animations suitable for a variety of purposes. Toonly’s range of characters and backgrounds caters to diverse storytelling needs, while the option to add custom voiceovers personalizes the content. Although it may lack the extensive customization options of more advanced tools, its simplicity and ease of use make it a popular choice for beginners and professionals seeking efficient animation solutions.

Features

• Drag-and-Drop Functionality: Simplifies the animation creation process, making it accessible and straightforward, even for users with no technical background in animation.
• Diverse Character and Background Selection: A wide array of characters and backgrounds allows users to tell a variety of stories in an engaging animated format.
• Custom Voiceover Capability: Enhances the personalization of animations by allowing the addition of unique voiceovers.
• Simple Animation Customization: Provides basic tools for customizing character movements and expressions to fit the narrative of the video.
• Intuitive User Interface: Designed for ease of use, enabling users to quickly learn and start creating animations.
• Multi-Platform Compatibility: Videos created with Toonly can be exported and used across various platforms, including social media, websites, and presentations.

Price and Trial Version

• Price: Starts at $49.
• Free Trial: No free trial, but offers a 30-day money-back guarantee.

Why I Like It

• Ease of Use: Exceptionally user-friendly, ideal for those new to animation.
• Flexibility: Suitable for a variety of uses, from educational content to marketing videos.

Some Drawbacks

• Limited Customization: While it offers a range of options, customization is not as extensive as some other tools.
• No Free Trial: Lack of a free trial means users have to commit before trying.

User Reviews and Ratings

• Rating by Capterra: 4.3/5
• What users like: Simplicity, user-friendly interface.
• What users dislike: Limited customization options, lack of a free trial.

Who Is Toonly Good For

Toonly is particularly well-suited for small business owners, educators, and marketers who need an easy and efficient tool for creating engaging, cartoon-style animations. Its straightforward approach makes it ideal for users who want to create simple yet effective animated videos without delving into complex animation software. The platform is also beneficial for those looking to produce educational content, marketing videos, or social media content that requires a touch of humor and simplicity.

View the video on Toonly – Craft Your Own Cartoon Animation Videos and produce your unique content.

7. Animaker — DIY Animation for Non-Designers

Animaker is a do-it-yourself animation software designed for individuals who lack professional design skills but aspire to create quality animations. It’s known for its simple interface, which is complemented by advanced features for users who desire more depth in their projects. With its unique character builder, users can design custom characters, adding a personal touch to their videos. Animaker’s auto-animation feature saves time and effort, making it an attractive option for quick content creation. It’s a versatile tool that finds use in a variety of contexts, from marketing and social media to education and personal storytelling.

Features

• Character Builder: Enables users to create unique and customized characters, adding a personal and distinctive touch to their animations.
• Animation Templates: Provides a range of templates for quick and easy video creation, catering to various styles and themes.
• Auto-Animation: Simplifies the animation process, automatically animating characters and objects, which is particularly useful for beginners or quick project turnarounds.
• Voiceover and Lip-Sync: Offers tools for adding voiceovers and synchronizing them with character movements, enhancing the narrative quality of videos.
• Advanced Editing Tools: Beyond basic functionalities, Animaker provides a suite of advanced editing tools for users who want to dive deeper into animation creation.
• Multi-Format Export Options: Allows users to export videos in various formats, making it easy to share across different platforms and media channels.

Price and Trial Version

• Price: Start at $12.5 per month.
• Free Trial: Offers a basic free version with limited features.

Why I Like It

• Customization: The character builder feature offers great customization possibilities.
• User-Friendly: Suitable for beginners while also providing advanced options for more experienced users.

Some Drawbacks

• Feature Limitations in Free Plan: The free plan has significant limitations.
• Complexity: Some advanced features may be overwhelming for absolute beginners.

User Reviews and Ratings

• Rating by Capterra: 4.2/5
• What users like: Customization options, ease of use.
• What users dislike: Limited features in the free version, learning curve for advanced features.

Who Is Animaker Good For

Animaker is a great choice for small businesses, digital marketers, content creators, and educators who are looking for a balance between simplicity and professional-quality animation capabilities. Its user-friendly design makes it accessible for beginners, while its advanced features are appealing to more experienced users. The platform is especially beneficial for those who need to create engaging and creative content regularly but lack the time or resources for complex video production.

Watch the Animaker Tutorial – Crafting Animated Videos from the Ground Up to develop your original content.

8. Moovly — Versatile and Intuitive Video Editor

Moovly is a versatile and intuitive video editing platform that excels in creating a wide array of video types, from explainer videos and tutorials to marketing and social media content. Its drag-and-drop editor simplifies the video creation process, making it accessible for users with varying levels of expertise. Moovly’s large media library and customization options provide users with the tools needed to create unique and engaging videos. The cloud-based nature of the software facilitates easy access and collaboration, making it a suitable choice for teams and remote work environments.

Features

• Drag-and-Drop Editor: Facilitates an easy and intuitive video creation process, suitable for beginners and seasoned users alike.
• Extensive Media Library: Offers a vast selection of stock media, including images, video clips, and soundtracks, to enhance video projects.
• Customization Capabilities: Allows extensive customization of videos, including animations, text, and color schemes, to align with specific themes or branding requirements.
• Cloud-Based Platform: Ensures easy access to projects from anywhere, promoting collaboration and flexibility in video creation.
• Integration with Other Tools: Moovly seamlessly integrates with other tools and platforms, enhancing its functionality and usability in various professional contexts.
• Interactive Video Features: Includes options for creating interactive videos, which can be particularly effective for educational and marketing purposes.

Price and Trial Version

• Price: $ 25/video or $ 49.92 per month, billed yearly.
• Free Trial: Free version available with limited features.

Why I Like It

• Flexibility: Suitable for a wide range of video types and purposes.
• Ease of Use: User-friendly interface makes it easy for beginners to create professional-looking videos.

Some Drawbacks

• Limited Features in Free Plan: The free version comes with restrictions on features and output quality.
• Subscription Cost: The cost of premium plans may be a consideration for individuals or small businesses.

User Reviews and Ratings

• Rating by Capterra: 4.2/5
• What users like: Versatility, intuitive user interface.
• What users dislike: Restrictions in the free plan, pricing of premium plans.

Who Is Moovly Good For

Moovly is an excellent choice for businesses, educators, and marketers seeking a versatile and user-friendly tool for creating a wide range of video types. Its cloud-based nature and collaborative features make it ideal for teams and remote working scenarios. The platform’s adaptability makes it suitable for creating everything from corporate training materials and educational content to marketing videos and social media content.

Watch the video on Mastering Moovly’s Online Video Editor to explore its features and capabilities.

9. Biteable — Simple and Effective Video Maker

Biteable stands out for its simplicity and effectiveness in producing professional-grade videos quickly. It’s particularly well-suited for creating content that resonates on social media, as well as for marketing and internal communications. The platform is characterized by its wide range of pre-made templates, which can be customized to fit various themes and brand identities. Biteable strikes a balance between ease of use and quality output, making it a favorite among businesses and individuals who want to create eye-catching videos without investing a lot of time in learning complex software.

Features

• Pre-Made Templates: Provides an extensive range of templates, simplifying the video creation process and catering to a variety of styles and purposes.
• Customizable Scenes: Enables users to tailor scenes to their specific needs, ensuring that each video aligns with the intended message and brand identity.
• Animation and Live-Action Options: Offers both animated and live-action video capabilities, giving users flexibility in their content creation.
• Easy Sharing and Exporting: Facilitates easy sharing on social platforms and exporting in various formats, enhancing the distribution process.
• HD Quality Output: Ensures videos are produced in high definition, maintaining a professional standard in visual quality.
• Collaborative Features: Allows for team collaboration on projects, making it suitable for businesses and group endeavors.

Price and Trial Version

• Price: Start at $49 per month.
• Free Trial: 7-day trial available.

Why I Like It

• User-Friendly Interface: Designed for ease of use, making it accessible to beginners.
• Variety of Templates: The diverse templates cater to a wide range of video styles and purposes.

Some Drawbacks

• Feature Limitations in Free Plan: The free version has significant limitations in terms of features and customization.
• Limited Advanced Features: May not be sufficient for users looking for in-depth editing capabilities.

User Reviews and Ratings

• Rating by Capterra: 4.3/5
• What users like: Simplicity of use, variety of templates.
• What users dislike: Limitations in the free version, lack of advanced editing features.

Who Is Biteable Good For

Biteable is ideal for small business owners, social media marketers, and individuals who need a quick and easy solution for creating visually compelling videos. Its user-friendly platform is particularly beneficial for those with little to no video editing experience, yet who require professional-quality results. The software’s focus on marketing and social media content makes it a valuable tool for those looking to increase engagement and visibility online.

Watch the video tutorial on Creating Videos with Biteable for valuable insights and practical guidance.

10. RawShorts — AI-Driven Video Maker

RawShorts stands at the intersection of video creation and AI technology, offering an AI-driven approach to producing explainer videos. Its ability to transform scripts into animated videos automatically makes it a powerful tool for businesses and individuals looking to create engaging content with minimal effort. The platform’s drag-and-drop editor and extensive template library further streamline the video creation process. RawShorts is particularly suited for users who want to produce high-quality explainer videos quickly and efficiently, without the need for in-depth technical knowledge in video production.

Features

• AI Video Maker: Transforms written scripts into animated explainer videos using AI technology, significantly reducing the time and effort involved in the video creation process.
• Drag-and-Drop Editor: Simplifies the creation of animations, making it accessible for users without technical expertise in animation.
• Wide Range of Templates: Offers a variety of customizable templates, catering to different industries and video styles.
• Voiceover Options: Includes capabilities for adding voiceovers, either through direct recording or using text-to-speech technology, adding a personal touch to videos.
• Interactive Elements: Allows the incorporation of interactive elements into videos, enhancing viewer engagement and retention.
• Cloud-Based Accessibility: Ensures that projects are accessible from anywhere, facilitating collaboration and remote work.

Price and Trial Version

• Price: Start at $20 per month.
• Free Trial: Offers a free version with 5 Non-Premium Exports.

Why I Like It

• AI-Powered Efficiency: The AI-driven approach significantly reduces the time and effort needed to create videos.
• Ease of Use: User-friendly interface makes it accessible for beginners.

Some Drawbacks

• Limited Customization in Free Version: The free version has restrictions on customization and output quality.
• AI Limitations: While efficient, the AI might not always capture nuanced or complex concepts accurately.

User Reviews and Ratings

• Rating by Cloudfindr: 3.5/5
• What users like: AI efficiency, ease of use.
• What users dislike: Limitations in the AI’s understanding of complex topics, restrictions in the free version.

Who Is RawShorts Good For

RawShorts is ideal for marketers, educators, and content creators who need to quickly produce high-quality explainer videos. Its AI-driven features make it particularly suitable for those with limited time or resources for traditional video production. The platform’s simplicity and efficiency make it a valuable tool for creating content that communicates complex ideas in an easily digestible format, ideal for educational purposes, marketing campaigns, and social media content.

Watch a brief tutorial on Crafting Animated Videos in Minutes for a quick and easy learning experience.

11. Wideo — Animation for Marketing and Education

Wideo is a comprehensive web-based video creation platform designed for making animated videos for marketing and educational purposes. It stands out for its user-friendly design and rich set of features, making it a go-to tool for businesses and educators. The platform offers a level of simplicity that is particularly appealing to those with little to no experience in video editing, while also providing sufficient depth for more experienced users. With a focus on animation, Wideo enables the creation of dynamic and engaging videos that can effectively communicate complex messages and ideas.

Features

• Intuitive Interface: Wideo’s design focuses on user-friendliness, enabling quick learning and application, making video creation accessible to all skill levels.
• Customizable Templates: A variety of templates are available, which can be adapted to different needs and styles, offering a starting point for various types of animated videos.
• Animation Tools: Provides a range of tools and features for creating dynamic animations, adding life and movement to video content.
• Image and Audio Library: Access to a collection of images and audio tracks enhances the quality and appeal of videos.
• Easy Export and Sharing Options: Videos can be easily exported in various formats and shared across different platforms, including social media and websites.
• Collaborative Capabilities: Facilitates teamwork and collaboration on video projects, making it a suitable choice for businesses and educational institutions.

Price and Trial Version

• Price: Starts from $10 per month.
• Free Trial: Free plan includes: branded videos, 1-minute videos, 10 video templates

Why I Like It

• User-Friendly: Easy to use, even for those new to video editing.
• Versatile Templates: Great for creating a variety of video styles, from explainer videos to educational content.

Some Drawbacks

• Pricing: The subscription cost may be a consideration for small businesses or individual users.
• Limited Features in Free Trial: The trial period may not be enough to explore all features thoroughly.

User Reviews and Ratings

• Rating by Capterra: 4.0/5
• What users like: Simplicity, range of templates.
• What users dislike: Cost, limitations in the trial version.

Who Is Wideo Good For

Wideo is an excellent option for marketers, small business owners, educators, and anyone looking to create animated videos without the complexity of traditional animation software. Its focus on marketing and educational content makes it particularly valuable for creating videos in these domains. The platform’s ease of use and versatility make it suitable for a wide range of users, from those creating their first animated video to more experienced creators looking for a quick and efficient tool.

Craft engaging videos and animated presentations effortlessly using Wideo.

12. Simpleshow — Straightforward Explainer Video Creation

Simpleshow has carved a niche for itself in the explainer video market with its straightforward and effective approach to video creation. The platform is favored for its ability to distill complex concepts into clear and engaging videos, making it an invaluable tool for businesses and educators. Simpleshow’s automated storyboard creation and wide range of templates allow users to quickly turn ideas into well-structured videos. The inclusion of voiceover options adds another layer of clarity and engagement, making it an excellent choice for creating educational and corporate content that requires concise and clear communication.

Features

• Easy-to-Use Interface: Designed to simplify the video creation process, making it accessible for users of all skill levels.
• Automated Storyboard Creation: Helps users quickly transform their ideas into structured and coherent storyboards, streamlining the video creation process.
• Diverse Template Range: Offers a variety of templates suitable for different video types and styles, catering to various content creation needs.
• Voiceover Options: Allows for the addition of voiceovers to videos, enhancing the narrative quality and making content more engaging.
• Interactive Video Elements: Provides options for incorporating interactive elements into videos, which can be particularly effective for educational and marketing purposes.
• Custom Branding Tools: Enables users to add their branding elements, such as logos and color schemes, to ensure consistency with brand identity.

Price and Trial Version

• Price: Starts at $29.
• Free Trial: Offers a free version with limited features.

Why I Like It

• Simplicity: Ideal for those who want to create explainer videos without complex editing skills.
• Effectiveness in Communication: Excellently suited for educational and corporate use where clarity is key.

Some Drawbacks

• Custom Pricing: Lack of transparent pricing can be a drawback for some users.
• Limited Customization in Free Version: The free version offers limited options in terms of customization and features.

User Reviews and Ratings

• Rating by Capterra: 4.5/5
• What users like: Ease of use, effectiveness for educational content.
• What users dislike: Custom pricing model, limitations in the free version.

Who Is Simpleshow Good For

Simpleshow is particularly well-suited for businesses, educators, and corporate trainers who need to communicate complex information in an easily understandable format. Its focus on simplicity and effectiveness makes it ideal for those without prior video editing experience. The platform’s ability to create clear and concise explainer videos makes it a valuable tool for a range of industries, including healthcare, finance, and technology, where clarity and accuracy of information are paramount.

Explore how to craft your personalized explainer videos using the Simpleshow video maker.

13. Camtasia — Comprehensive Screen Recording and Video Editing

Camtasia is recognized for its exceptional combination of screen recording and advanced video editing capabilities. It is particularly favored by professionals who require detailed tutorial videos, comprehensive presentations, and intricate demos. The software’s broad range of features, including interactive quizzes and sophisticated audio effects, makes it a comprehensive tool for creating educational content. Camtasia stands out for its ability to produce high-quality, professional videos that are both informative and engaging. Its versatility makes it a popular choice among educators, marketers, and content creators who seek a robust platform for their video projects.

Features

• High-Quality Screen Recording: Offers professional-level screen recording, capturing high-quality footage for tutorials, demos, and presentations.
• Advanced Video Editing: A suite of editing tools, including animations, effects, and transitions, allows for the creation of polished and professional videos.
• Interactive Quizzes: The ability to include quizzes in videos makes it an excellent tool for educational content, enhancing learner engagement and retention.
• Audio Effects: A range of audio editing features helps in refining and enhancing the sound quality of videos.
• Integrated Library: Provides a library of royalty-free music, sound effects, and more to elevate the production value of projects.
• Multi-Track Timeline: Allows for layering of media on multiple tracks, offering greater control and creativity in video editing.

Price and Trial Version

• Price: $239.99 for the first install then $50 per year for an ongoing subscription.
• Free Trial: 30-day free trial available.

Why I Like It

• Versatility: Suitable for a variety of video types, especially tutorials and educational content.
• Powerful Editing Tools: Offers a comprehensive set of editing features.

Some Drawbacks

• Cost: The one-time fee, while offering full access, can be a significant investment.
• Learning Curve: The range of features may require some time to master fully.

User Reviews and Ratings

• Rating by Capterra: 4.6/5
• What users like: Comprehensive features, screen recording quality.
• What users dislike: Learning curve, cost for some users.

Who Is Camtasia Good For

Camtasia is ideal for a broad range of users, including educators, content creators, and professionals in various fields. Its comprehensive feature set is particularly beneficial for those looking to create detailed, high-quality instructional videos and presentations. The software is also well-suited for corporate training and online course creators who require advanced screen recording and interactive elements to enhance their educational content. Additionally, marketers can leverage Camtasia’s capabilities to produce compelling product demos and promotional videos.

Discover how to create professional-quality videos using Camtasia.

14. Loom — Efficient Video Messaging

Loom offers a unique and efficient approach to video creation, focusing on ease and speed in producing video messages. It has gained popularity in the business community for its effectiveness in creating and sharing quick, informative videos. Loom’s simple recording interface allows for the rapid creation of videos that capture screens, webcam, or both, making it an ideal tool for communication within teams and with clients. Its instant sharing feature and basic editing tools make it an excellent choice for users who need to convey information concisely and swiftly.

Features

• Simple Recording Interface: Enables quick and easy recording of videos, capturing screen content, webcam footage, or a combination of both.
• Instant Sharing: Allows users to share their videos immediately via a link, facilitating fast and efficient communication.
• Basic Video Editing Tools: Provides essential editing capabilities, such as trimming, to refine videos quickly.
• Viewer Insights: Offers analytics on who viewed the video and for how long, providing valuable feedback for content creators.
• HD Video Quality: Ensures videos are recorded in high definition, maintaining clarity and professionalism.
• Interactive Comments: Viewers can leave comments on videos, enhancing interaction and feedback.

Price and Trial Version

• Price: Pro version starts at $8 per month.
• Free Trial: 14-day free trial.

Why I Like It

• Efficiency: Great for creating quick, informative videos for communication or instruction.
• Ease of Use: User-friendly interface makes it accessible to all users.

Some Drawbacks

• Limited Editing Features: More suitable for straightforward videos, as it lacks advanced editing capabilities.
• Restrictions in Free Version: The free version has limitations in terms of video length and features.

User Reviews and Ratings

• Rating by G2: 4.7/5
• What users like: Simplicity, effectiveness for quick video messages.
• What users dislike: Limited editing options, restrictions in the free version.

Who Is Loom Good For

Loom is particularly well-suited for business professionals, educators, and teams who require a quick and efficient method for communication and instruction through video. Its focus on ease and speed makes it ideal for sending brief instructional or informational videos. The software is also beneficial for remote teams and individuals who need to convey complex ideas or instructions clearly and rapidly, without the need for extensive video production.

Learn how to produce YouTube videos using Loom Screen Recorder.

FAQ: How to Choose the Best Explainer Video Software?

When it comes to selecting the ideal explainer video software for your needs, several key factors should be considered to ensure you make the right choice. Here are some frequently asked questions and guidelines to help you navigate the process:

What are the essential features I should look for?

• Animation Capabilities: Depending on your needs, look for software that offers a range of animation styles, from 2D and 3D to whiteboard animations.
• Customization Options: The ability to customize characters, scenes, and templates is crucial for creating unique and branded content.
• Ease of Use: Especially important for beginners, the software should have an intuitive interface and easy learning curve.
• Audio Options: Good quality voiceover capabilities and sound effects are essential for creating engaging explainer videos.

How important is the price of the software?

• Cost vs. Value: Assess the pricing in relation to the features offered. More expensive software might provide advanced features you need, but there are also budget-friendly options with solid capabilities.
• Free Trials and Demos: Look for software that offers a free trial or demo. This allows you to test the software’s capabilities before committing financially.

Should I consider the software’s compatibility and integration?

• Compatibility: Ensure the software is compatible with your operating system and hardware.
• Integration: Consider how well the software integrates with other tools you use, such as video editing software or Learning Management Systems (LMS).

How does the target audience of the software impact my choice?

User Demographics: Different software caters to different user groups – from beginners and small businesses to professional animators and large corporations. Choose software that matches your skill level and the scale of your projects.

Why should I pay attention to user reviews and ratings?

• Real User Feedback: Reviews and ratings provide insights into the software’s performance, user satisfaction, and potential issues.
• Community and Support: Look for software with a strong user community and responsive customer support, as they can be invaluable resources, especially for beginners.

What about the overall user experience?

• Interface and Workflow: The software should have a user-friendly interface and a smooth workflow that aligns with your work style.
• Support and Resources: Consider the availability of tutorials, guides, and customer support offered by the software provider.

By addressing these questions and considering these factors, you can make an informed decision when choosing the best explainer video software for your specific needs. Whether you’re creating content for education, marketing, or entertainment, the right software can greatly enhance the quality and impact of your explainer videos.

Useful Resources

• How to ACTUALLY Make Educational Videos
• 2d Animation Software
• The Pros & Cons of Using Explainer Video Software

Conclusion

Navigating the world of explainer video software can be overwhelming, given the plethora of options available. However, the right tool can transform your ideas into compelling visual stories that resonate with your audience. Whether you’re a seasoned animator looking for advanced 2D animation explainer video software or a beginner seeking an intuitive explainer video app, there’s a solution for everyone. The “14 Best Explainer Video Software” outlined in this article offers a diverse range of features and functionalities, catering to different needs and expertise levels. Remember, the best explainer video software is the one that not only fits your technical requirements but also aligns with your creative vision. By choosing the right tool, you can create impactful explainer videos that educate, engage, and inspire your audience.

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Simona Johnes

Simona Johnes is the visionary being the creation of our project. Johnes spent much of her career in the classroom working with students. And, after many years in the classroom, Johnes became a principal.

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